New markets

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It emerged from conversations with customers that there was a need for a smaller KeyKeg. Anita Veenendaal, Chief Commercial Officer of Lightweight Containers: ”Our customers are more entrepreneurial than your average company. They see opportunities everywhere – and they were starting to ask us for a KeyKeg with a smaller volume. Their wish will come true as of January 1, 2016. I expect the KeyKeg 10 liter Slimline will be used for premium wines, beers, RTD and mixed drinks. And it wouldn’t surprise me if our new baby shows up in consumer markets all over the world in early 2016.”

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