09-12-2021

Cryer Malt now supplies KeyKeg to Australia's craft beer industry

With Cryer Malt joining OneCircle's Australian reseller network, we continue to strengthen our commitment to the country and its dynamic craft beer scene. From their Distribution Centre in Melbourne, Cryer Malt will distribute KeyKeg to brewers across the country, supporting the growing trend for strong, sturdy and sustainable beer packaging.

It has been five years since KeyKeg was launched in Australia, and together with well-respected resellers like Cryer Malt we can help breweries protect their beer, quality and flavour. KeyKeg keeps craft beer as fresh as the day it was produced and protects it during the journey from brewery to consumer.

The Cryer Malt team are 'total brewing revolutionaries' who not only supply the finest brewing ingredients to breweries across Australia but also have over 25 years' experience helping to develop the country's modern craft beer scene. Founder David Cryer's recent peer-nominated Lifetime Achievement Award at the 2021 Indies is a testament to Cryer Malt's highly respected role in the industry. Marketing and Sales Support Manager Steph Howard's Young Gun of the Year honour also confirms Cryer Malt's ongoing commitment to building relationships into the future.

Cryer Malt's knowledgeable team support breweries across the country with a full package of high-quality ingredients, and the addition of a high-quality beer Keg to their range is a natural fit to provide even better service. Improved logistics and a simplified ordering process enhance the customer experience too. With access to Cryer Malt's wider range of value-add products, breweries place one order and receive their ingredients and KeyKegs in one delivery — ideal for remote breweries as well as city-centre brewpubs.

The brewery experience is further enhanced by Cryer Malt offering more flexible ordering quantities and trading accounts with payment terms, Australian-dollar transactions and faster delivery.

We are pleased to be working with Cryer Malt at an exciting time for the Australian craft beer industry.

David Cryer, General Manager Cryer Malt: "We are really excited to be working with Raymond and the KeyKeg team, suppliers of the sustainable, premium option for one-way Kegs. With the recent opening of our purpose-built Distribution Centre, we can expand our product range and better service customers with other quality products, in addition to Malt, Hops and Yeast."

Raymond Kent, OneCircle Account Manager Australia: "I am delighted to welcome Cryer Malt on board as a KeyKeg reseller. Cryer Malt has a highly respected reputation in the market, providing quality ingredients and exceptional levels of service to valued customers who can focus on brewing the best possible beer. By extending their service to also include KeyKeg, Cryer Malt now ensures brewers can protect their hard work and reputation on tap with a premium Keg option. I'm excited to support the Cryer Malt sales team as they continue to grow their product portfolio, helping them to service their customers better."