At Lightweight Containers we are committed to ensuring that your personal information is protected and never misused.
Privacy policies can be complicated. We have tried to make ours as clear and as accessible as possible. To help, we have also summarised how we handle your personal information at Lightweight Containers in our privacy principles below. These principles demonstrate our commitment to protecting your privacy and handling your personal information in the right way and as you would expect it to be handled.
We are not interested in collecting every personal detail about you. Our main reason for collecting your personal information is to provide and improve the service, products and experiences that you and our customers expect from us.
Personal information is defined slightly differently across the world. To guarantee your privacy and the protection of your information, we define it as any information that could be used to identify you or another individual.
We collect personal information about you in a number of different ways. In this section, we explain the different ways we collect personal information about you and the ways in which that information will be used. For more detail on how we use your personal information, please see the section titled "How do we use your personal information?".
Information you share with us
We collect personal information that you share with us when you contact us or interact with us through our website, apps, email, phone, in person at our stands and events, or otherwise.
For example, you will provide information to us when you contact our sales teams, place an order, register to KeyKegUsers, complete a survey, competition or questionnaire, update your preferences and account information, connect through a Lightweight Containers app or apply for a job on our website.
Through these interactions you may share with us: your name, address, e-mail address, contact number and payment information. In some circumstances, we will need that information to be able to provide you with a product or service that you have asked for; for example, we need your payment information when you buy a product, and your address to deliver it to you.
You can also ask us to delete it at any time by contacting Lightweight Containers or by e-mailing our global privacy team at email@example.com.
Information from lightweight containers products
As well as the personal information you share with us about yourself and your Lightweight Containers product, we will collect and handle personal information directly from your Lightweight Containers products. This is possible with a Lightweight Containers product that works in combination with a Lightweight Containers app.
We will collect information about your use of our products (for example, when they are used and for how long).
Some of the information we collect from your use of our products and apps will enable us to determine the location of your product. In particular, you will need to enable location tracking on your phone (or other device) when you first register (otherwise, we will not be able to connect). It is useful for us to know your location so that we can understand the environmental conditions in which your product is used which helps us to optimise the performance of the product.
Information from your online interactions
We collect and store limited personal information and some anonymous, aggregate statistics from all visitors to our websites and users of our apps, whether you actively provide us with that information or merely browse our websites or use our apps. The information we collect includes the internet protocol (IP) address of the device you are using, the browser software you use, your operating system, the date and time of access, the internet address of the website from which you link through to our website and information on how you use our websites or apps.
We use this information so that we can see how well our websites and apps are working, how they are used and what users look at most.
We also collect and handle information about how you engage with our promotional campaigns and advertising online, outside of our own websites (for example, on Google, YouTube and on social media).
For further information, including on the types of cookies that we use and how to manage cookies placed on our websites, please refer to our cookies policy. Please note that we do not currently respond to Do Not Track (DNT) signals.
As a user of our products or services, we will send you support communications by e-mail. As long as you are happy for us to do so, we would also like to keep you posted on anything that's happening at Lightweight Containers which we think you might like to know about; whether it’s our latest product announcements, owner offers or upcoming events, we want to make sure you’re happy with the communications you receive from us. You can find out how to update or change whether you would like to hear from us, or stop us contacting you, in the section below titled ‘How can you change the way that we contact you?'.
We collect information about how you engage with our e-mails; including whether they are delivered to you, whether you open them, whether you choose to learn more about what's happening at Lightweight Containers (for example, by clicking on a link in our e-mail) and if you ask us not to contact you anymore (by clicking on the unsubscribe option included in all our e-mail correspondence).
We use that information by itself and in combination with your customer record (the information you share with us) to make sure that we stop sending you support or marketing communications when you ask us to. We also use it to make our e-mails as interesting as possible by providing you with content and experiences that we think you will be interested in based on how you have engaged with our previous e-mails; you have the right to object to our use of your information for this purpose (see the section below titled 'Your controls and choices').
We love interacting with you on social media. You may use social media to contact us about your Lightweight Containers products, or to let people know what you think about your Lightweight Containers product. We review publically available social media and online sites to get a better understanding of what people are saying about us, and our products, technology and services and to assist parties who prefer to contact us through social media.
The information we collect from social media and online sites, including Facebook, YouTube, Twitter, Instagram and LinkedIn, sometimes includes personal information that has been put online and is publically available. We make sure any information we use is properly credited to its source or is made anonymous.
These online and social media sites typically have their own privacy policies explaining how they use and share your personal information. You should carefully review those privacy policies before you use these sites to make sure that you are happy with how your personal information is being collected and shared.
Information we collect at our stands and events
You may share personal information with us when you visit us in person at our stands and events; such as your name, contact details and payment information (see the section above titled "Information you share with us").
We will also collect personal information about you through our use of security cameras (CCTV), filming and photography. Security cameras are primarily used for security purposes; in and around our headquarters and assembly lines. We will film and take photographs at some of our events and exhibitions (such as, when we launch a new product); we use film and photographs for our business purposes (for example, to post on our social media pages). We will display notices at those of our stands and events where we use security cameras, or where we intend to film or take photographs, to let you know that we will collect personal information about you. We will not display notices of security cameras of external parties (for example like the security cameras of exhibition halls).
If you have Wi-Fi or Bluetooth enabled on your phone (or other device) when you visit us at our stands and events, we will also collect limited personal information through your device.
Information we collect from third party data providers
We collect company information, including business sector and company size that provide insights into market developments, from third party data providers who help us to give you a more relevant owner experience by enabling us to provide offers at the right time, and to give you more relevant services and advice.
Our main reason for collecting and using your personal information is to provide and improve the service, products and experiences that you expect from us.
Information you share with us
We use the personal information you share with us in the following ways:
Information from lightweight containers products
We use the personal information we collect from Lightweight Containers products, by itself and in combination with other personal information that we collect about you, in the following ways:
We also want to be able to monitor your use of our products, so that we can:
You have the right to object to our monitoring of your use of our products and apps for these purposes. For more information on how to exercise your right to object, see the section below titled 'Your controls and choices'.
Information from your online interactions
We use the personal information from your online interactions, by itself and in combination with other personal information that we collect about you to identify any part of our websites or apps that aren't working as well as they should be – so that we can fix things and make our websites and apps better for you and other users;
We also want to be able to monitor your use of our websites and apps, and how you engage with our promotional campaigns and advertising online, so that we can:
You have the right to object to our monitoring of your use of our websites and apps, and how you engage with our promotional campaigns and advertising online for these purposes. For more information on how to exercise your right to object, see the section below titled 'Your controls and choices'.
Other potential uses of your personal information
We use your personal information:
What is our justification for handling your personal information in this way?
Data protection and privacy laws in some countries require us to have what's called a "legal basis" or "lawful ground" for handling personal information. Broadly, that means that we have to have a legal justification for handling your personal information. For the most part, we need to handle your personal information to be able to:
Sometimes, our use of your personal information is not strictly necessary for us to be able to provide you with our products and services, or for them to work properly. In those circumstances, we have what's called a "legitimate interest" in handling your personal information; our "legitimate interest" may be to:
You can ask us to delete your information at any time by contacting Lightweight Containers or by e-mailing our global privacy team at firstname.lastname@example.org.
Finally, in some, relatively limited circumstances we will need to handle your personal information in a certain way to be able to comply with our legal obligations; for example, if we are requested to disclose your personal information to regulatory bodies or law enforcement authorities.
Ultimately, the reason we handle your personal information in the way we do is so that we can directly or indirectly, improve our products, services and your overall experience of Lightweight Containers as a business. Whatever our justification for handling your personal information (whether it is necessary for us to provide you with a certain product, or it is in our "legitimate interests"), we make sure that we take steps to honour our commitment to protect your privacy.
We love to keep you posted, whether it’s on our latest product announcements, owner offers, opportunities to test new Lightweight Containers products, or upcoming events.
We do this in various ways, including e-mail, post, SMS, in-app and push notifications, via social media platforms and by phone, but only if you are happy for us to do so. Ultimately, we want to make sure you’re happy with the communications you receive from us.
We therefore promise to:
From time-to-time, we use your personal information to help you with the Lightweight Containers products you own. We do this in various ways, including e-mail, post, SMS, phone and in-app and push notifications.
As a user of our products or services, we will send you the following support communications:
We will send you support communications unless you change your preferences, or tell us that you want to stop receiving support communications from us. Please see the section below for more information about how to do this.
If your details change, please let us know so that we can continue to stay in touch.
We will only send you marketing communications when you have told us that you are happy for us to do so.
You can change the way that we contact you in the following ways:
Opt-in/start contacting me
If you hadn’t previously asked us to send you marketing communications, you can ask us to start contacting you (sometimes called an "opt-in") by:
Changing your preferences
If you have previously said that you would like us to contact you ("opted-in") but would like to change or update the way that we do so, you can update your preferences by:
Opt-out/stop contacting me
If you want to stop receiving marketing or support communications from us (sometimes called "opting out"), you can do so at any time by:
Where possible, we give you control over the personal information we collect about you, to ensure it is accurate and reflects your preferences. You have the right to access, update and amend personal information that we hold about you; you can do that in relation to some of your personal information in your account. If you would like to change the way that we contact you, see the section above titled 'How can you change the way that we contact you about our products, services and support?'
In certain circumstances, you can also:
Please note that those rights do not always apply and there are certain exceptions to them. We will also need to confirm identity before acting on certain requests.
If the law in your country allows us to impose a fee for giving you access to your personal information, or to exercise any of your other rights in relation to your personal information, we will let you know.
If you would like to exercise any of your rights in relation to your personal information, please email email@example.com.
We are committed to protecting your personal information. We use appropriate technical and organisational measures, including encryption, to protect your personal information and privacy, and review those regularly. We protect your personal information using a combination of physical and IT security controls, including access controls that restrict and manage the way in which your personal information and data is processed, managed and handled. We also ensure that our staff are adequately trained in protecting your personal information. Our procedures mean that we may occasionally request proof of identity before we share your personal information with you.
In the unlikely event that we do suffer a security breach which compromises our protection of your personal information and we need to let you know about it, we will do so immediately.
The relevant Lightweight Containers group company or companies will collect personal information from you in the country in which you live. We, and those third parties that we share your personal information with, then host, store and otherwise handle that information in the Netherlands (at our headquarters and other third parties), in the countries within the European Economic Area (“EEA”) and Switzerland or in any country outside of the EEA.
We will make sure that any transfers of your personal information from one country to another comply with those data protection and privacy laws which apply to us. European data protection laws, in particular, include specific rules on transferring personal information outside the EEA.
When transferring personal information outside the EEA, we will:
You can find out further information about the rules on data transfers outside the EEA, including the mechanisms that we rely upon, on the EC website here.
If you have any questions, comments or concerns, or would like to make a complaint about how we use the personal information we hold about you, please email, or write to, our Privacy Team at firstname.lastname@example.org.
You can also contact the relevant regulator or authority in your country that is responsible for handling complaints about the use of personal information.
You can contact our Privacy Team at any time by email at email@example.com or in writing at C/O The Privacy Team, Lightweight Containers, Koperslagersweg 4, 1786 RA Den Helder, The Netherlands. [You can also contact the relevant Data Protection Officer(s) in your country]. We will get back to you as soon as possible.